George Killebrew has joined SB22 as Senior Advisor and will help guide the expansion of the company’s business across its target markets. Killebrew--whose 35+-year career in sports marketing covers the spectrum from media rights, to corporate sponsorships, sales and operations—was most recently the Commissioner of Major League Rugby, following 25 years in senior roles with the NBA’s Dallas Mavericks, including as Executive Vice President and Chief Revenue Officer.